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2partial least squares 1GSCA 1PLS-IRRS 1SEM 1attitudes 1composite 1consumer behaviour 1experimental design 1fsQCA 1fuzzy set qualitative comparative analysis 1generalized structured component analysis 1genetic algorithms 1reweighted regressions 1segmentation 1sexual appeals in advertising 1simulation 1structural equation modeling 1sum scores regression

2Ringle, Christian M. 2Sarstedt, Marko 1Becker, Jan-Michael 1Carlson, Jamie 1Hair, Joseph F. 1Hult, G. Tomas M. 1Rosenberger III, Philip J. 1Schlittgen, Rainer 1Thiele, Kai Oliver 1Wyllie, Jessica

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12014 12016 12017

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2partial least squares 1GSCA 1PLS-IRRS 1SEM 1attitudes 1composite 1consumer behaviour 1experimental design 1fsQCA 1fuzzy set qualitative comparative analysis 1generalized structured component analysis 1genetic algorithms 1reweighted regressions 1segmentation 1sexual appeals in advertising 1simulation 1structural equation modeling 1sum scores regression

2Ringle, Christian M. 2Sarstedt, Marko 1Becker, Jan-Michael 1Carlson, Jamie 1Hair, Joseph F. 1Hult, G. Tomas M. 1Rosenberger III, Philip J. 1Schlittgen, Rainer 1Thiele, Kai Oliver 1Wyllie, Jessica

Date

12014 12016 12017

Title
Creator
Date

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

- Hair, Joseph F., Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Thiele, Kai Oliver

Creator: Hair, Joseph F. , Hult, G. Tomas M. , Ringle, Christian M. , Sarstedt, Marko , Thiele, Kai Oliver
Resource Type: journal article
Date: 2017

Segmentation of PLS path models by iterative reweighted regressions

- Schlittgen, Rainer, Ringle, Christian M., Sarstedt, Marko, Becker, Jan-Michael

Creator: Schlittgen, Rainer , Ringle, Christian M. , Sarstedt, Marko , Becker, Jan-Michael
Resource Type: journal article
Date: 2016

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

- Wyllie, Jessica, Carlson, Jamie, Rosenberger III, Philip J.

Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
Resource Type: journal article
Date: 2014

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